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Stop,
Think,

Check.

Not everything you see, is as it seems.

Future Fluent project on media literacy, aims to address the critical need for media literacy among the youth in North Macedonia. Given the pervasive influence of social media and digital platforms, it is imperative to equip young people with the skills to critically assess and navigate the information they encounter online. 

Stop.

Before you share anything online, stop and think about its accuracy. A quick pause can prevent the spread of misinformation. 

Think.

When you see information, think critically. Who created it? What’s their motive? Are there biases?

Check.

Always check the facts before believing or sharing information. Use credible sources and fact-checking tools.

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Identifying Misinformation.

Misinformation can spread rapidly through digital platforms, creating confusion and misleading individuals. This section helps users understand different types of misinformation, such as fake news and deepfakes, and provides practical techniques for verifying sources and fact-checking information.

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Introducing the #FutureFluent Podcast Series: 5 Conversations That Matter

The rise of disinformation, the overwhelming flood of content, and the lack of critical thinking have reshaped the way we consume and trust media. That’s why we launched a special podcast series as part of the Future Fluent 2.0 project – to open up essential conversations about media literacy in today’s digital world.

Podcast #FutureFluent

Episode 1 – Filip Stojanovski

In this episode, our guest is Filip Stojanovski from Metamorphosis – an expert with many years of experience in the field of media literacy and digital threats.

In this episode we discuss:

  • Disinformation – what it is and how it spreads

  • How to recognize fake content

  • What kind of threats disinformation poses to society and democracy

Filip shares real-life examples, professional experiences, and advice on how to stay informed in a time of manipulation and fake news.​​

Episode 2 – Bojan Kordalov

In this episode, our guest is Bojan Kordalov – a communicologist and one of the leading experts on media literacy in our country.

In this episode we discuss:

  • What media literacy means in the digital era

  • Why it matters more than ever in the age of social media

  • Where our society stands in the fight against disinformation

Bojan shares both personal and professional insights, offers a critical view on the current media landscape in North Macedonia, and presents ideas on how to improve media culture.

Episode 3 – Prof. Dr. Marina Tuneva

In this episode, our guest is Prof. Dr. Marina Tuneva – professor at the Institute for Communication Studies (ICS) and a prominent expert on media ethics and communication policies.

In this episode we discuss:

  • What defines an ethical media outlet

  • What are the obligations of media to be considered ethical

  • How a media outlet should function to be credible, transparent, and responsible

Professor Tuneva shares her academic and practical insights, reflecting on the challenges and standards in journalism and the importance of ethical reporting.

Episode 4 – Vesna Nikodonoska

In this episode, our guest is Vesna Nikodonoska from the Macedonian Institute for Media (MIM) – a long-time researcher and trainer in the field of media literacy.

In this episode we discuss:

  • Why it is important to talk about media literacy

  • Why media literacy is essential for everyone, regardless of age or profession

  • How media literate is our population and whether people can recognize true information from fake

Vesna emphasizes the importance of continuous education and critical thinking as tools for dealing with increasingly sophisticated forms of disinformation.

Episode 5 – Monika Aksentievska

In this episode, our guest is Monika Aksentievska from the Institute for Communication Studies (ICS) – a communicologist focused on media literacy and digital challenges.

In this episode we discuss:

  • Two groups most affected by disinformation – young and older generations

  • The growing number of media and the increasing volume of information we consume daily

  • Why critical thinking is key, especially among young people

  • How to approach these two groups and which methods are most effective

Monika highlights the importance of a tailored approach to different age groups and the need for a long-term strategy in media education.

Media Literacy Manual
for Teachers

Media Literacy Manual
for Students

Product

Understanding Media Messages.

Media messages are crafted to inform, persuade, or entertain. This section will teach you how to analyze the purpose, target audience, and underlying messages of media content, helping you recognize bias and propaganda.

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Media Messages

Basics of how media messages are created and conveyed.

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Purpose and Audience

How to identify the intended purpose and target audience of media content.

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Recognizing Bias

Techniques to detect bias and understand its impact on media consumption.

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Spotting Propaganda

Examples and strategies for identifying propaganda in media.

#FutureFluent Gallery

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Evaluating Sources.

Not all sources of information are created equal. This topic focuses on assessing the credibility of different media sources, helping users differentiate between reliable and unreliable sources of information.

1. Source Evaluation Criteria: Key factors to consider when evaluating the reliability of a source.

​2. Credible vs. Non-Credible Sources: Characteristics of trustworthy sources and red flags of unreliable ones.

​3. Cross-Referencing Information: How to verify information by cross-referencing multiple sources.

Digital Footprint and Privacy.

Every online action leaves a digital footprint. This section educates you on the impact of their digital footprint and provides best practices for protecting privacy online.

Understanding Digital Footprints: What digital footprints are and why they matter.
Managing Your Digital Footprint: Practical steps to control and minimize your digital footprint.
Privacy Protection Tips: Best practices for safeguarding personal information online.
Privacy Tools: Recommended tools and settings to enhance online privacy.

Media Production.

Creating media content comes with responsibilities. This section covers the basics of producing responsible media content and the ethical considerations involved in media production.

  • Introduction to Media Production: Overview of the media production process.

  • Ethical Media Creation: Guidelines for ethical considerations in media content creation.

  • Technical Skills: Basic skills and tools needed for producing high-quality media content.

  • Content Creation Tips: Practical advice for creating engaging and responsible media.

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Social Media Literacy.

Social media platforms are a significant part of modern communication. This section helps users navigate these platforms safely and responsibly, understanding their algorithms and business models.

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Contact

Supported by

Initiative for empowering youth in media literacy supported by the Embassy of the Czech Republic in North Macedonia.

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empowering youth in media literacy.

Contact

Association for Civic Activism and Mobilization - Effect

Tetovo, Republic of Macedonia

website:

www.effect.mk

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